Hispanic Marketing

With almost 55 million in size, and $1.3 trillion in purchasing power, the U.S. Hispanic market is the only segment that adds $80 to $100 billion to the market place every 12-months!

Hispanic programs that produce a high return-on-investment require the same commitment, business principles, and investment parameters as the general market initiatives. Identifying your most profitable Hispanic consumer segment will ensure that your marketing strategy will help drive corporate growth. In my 30-years of business experience, successful marketing organizations are characterized by having the following ingredients: solid market intelligence, consumer-driven insights, a tested value proposition, corporate champions at every level, a long-term view of business, financial commitment—and most importantly, the ability to measure ROI properly.