M. Isabel Valdés is the nation’s leading In-Culture Marketing™ expert, business development consultant, published author, public speaker and trainer. She is recognized for developing the In-Culture Marketing™ methodology.
For more than 25-years, she has consulted for Fortune 100 and 1000 companies in the U.S. and abroad. Presently, she heads Isabel Valdés Consulting (IVC), a leading marketing consulting firm that advises corporations on a broad range of business-related issues. Clients include consumer products, beverages, telecommunications, retailers, automotive, media, Internet, health-care, pharmaceuticals, entertainment, travel, and many others.
Presently, Ms. Valdés is a member of PepsiCo/Frito-Lay’s Latino Advisory Board, and the Advisory Board of Cricket Communications. Ms. Valdés is also an active member in the Hispanic community; she served two terms as a Trustee of the National Council of la Raza (NCLR) in Washington D.C., and the Latino Community Foundation (LCF) in San Francisco.
She has received numerous honors and awards, including being selected by Fortune Small Business in 2001, as a “Woman Entrepreneur Star,” and “Business Woman of the Year” by the New York Hispanic Chamber of Commerce in 1995. In March 2000, she was named by American Demographics magazine as the “21st Century Star of Multicultural Research” and she was honored three-years in a row with the “Visionary Award” by the San Francisco Hispanic Chamber of Commerce, the San Francisco Business Times, and the University of San Francisco.
Ms. Valdés is a frequent speaker at trade organizations and boardrooms in the United States and abroad. Her extensive client list includes Fortune 100 and 1000 companies in every business category.
She is a best-selling author in Hispanic marketing. She earned two graduate degrees from Stanford University, and also holds professional degrees in Communications and Communications Arts and Advertising from two leading universities in South America.