M. Isabel Valdés is the nation’s leading In-Culture Marketing™ expert, business development consultant, published author, public speaker and trainer. She is recognized for developing the In-Culture Marketing™ methodology.

She is the Principal of Isabel Valdés Consulting (IVC). IVC is a consulting firm that provides strategic business development services to companies seeking to tap, expand and penetrate the U.S. multicultural markets — using a proven five-step approach, Transforming HeartShares into MarketShares©.

Current and past client experience includes:

  • A.C. Nielsen
  • Albertsons Grocery Stores
  • American Airlines
  • Bush Brothers
  • Coca-Cola
  • Colgate
  • Coor’s Brewing Company
  • Cisco Systems
  • Cricket Communications
  • Direct Marketing Association
  • Disney World
  • Frito-Lay
  • General Foods
  • Harvard Business School
  • Hy-Vee
  • Johnson & Johnson
  • Kraft
  • La Opinion
  • Memorial Hospital
  • Mountain Dew
  • Nabisco
  • Nike
  • People en Español
  • Pepsi-Cola
  • Pepsi/Frito Lay
  • RepublicofTea
  • Time Warner
  • Tylenol
  • Universal Studios
  • Wakefern Food Corporation