Engagements

2016

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Multicultural Retail 360 Summit – August 24-26

Location

Hilton Bayfront  – San Diego, CA

Details

Chilean native Isabel Valdés likes to say she was born “at the end of the world.” But in the realm of multicultural marketing, Valdés came at the beginning. She is the creator of InCulture, a research methodology that looks far beyond language to define consumer habits. For these reasons, Multicultural Retail 360’s Retail Advisory board has named Valdés the first inductee into its new Multicultural Hall of Fame.

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2015

Multicultural Retail 360 Summit – August 12-14

Location

Anaheim Marriott – 700 Convention Way, Anaheim, CA

Details

Learn from companies like Walmart, Walgreens, Kroger, the NFL, Home Shopping Network and more! The Hispanic Retail 360 Summit has expanded and grown! Attend the summit for insights into multicultural consumers, best practices and new approaches to increase your business. With the enormous vitality of the multicultural market, it’s critical to learn about Hispanic market trends plus new consumers groups like millennials and Asian- and African-Americans. Join with top retailers, suppliers, and marketing experts to share thoughts, insights, research, and experiences on the critical factors that determine success in the multicultural market.

4:00 p.m. – 6:30 p.m.        Welcome and Opening General Sessions

Driving Growth by Targeting the U.S. Multi-Cultural Shopper; An In-Culture Perspective

Presenters: Isabel Valdés, Chairperson, Center for Multicultural Science; Dr. Jake Beniflah, Executive Director, The Center for Multicultural Science

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2014

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Isabel Valdés will be Presenting and Receiving a Marketing Achievement Award

Location

The Women’s Club of Minneapolis
410 Oak Grove Street, Minneapolis, MN 55403
(651) 665-0633

Details

This conference will focus on the U.S. Hispanic American, African American and Asian American markets with a buying power of 2 Trillion dollars in 2014. Experts from the multicultural world of advertising, marketing and research will present strategies, case studies, insights and proven techniques to help you reach these consumer segments. This is a “must” conference for companies and organizations looking to market to these new and fast growing U.S. consumer segments. Multicultural marketing is the key to growing your market share in 2014 and beyond. Multicultural markets buying power in Minnesota is 10 Billion dollars.

More Information:

WWW.AGUILARPRODUCTIONS.COM

 

 

2013

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Isabel Valdés will be Keynote Speaker at FIU’s Hispanic Communication Conference

Location

Florida International University
Biscayne Bay Campus (BBC)
3000 N.E. 151st Street
North Miami, Florida 33181
(305) 919-5500

Details

Join the nation’s top scholars and industry professionals for a two-day conference that explores the intricacies of communicating with Hispanics about business, the environment, health, and politics.

Participate in open-forum discussions with leading communication specialists for the latest academic research; and receive exclusive insights from professionals, as they review and examine relevant case studies.

Be a part of the dialogue to be at the forefront of Hispanic Communication!

More Information: http://hcc2013.com/

 

 

2012

Latino Community Foundation, WIN! The Hispanic Market book launch, November 1

Location

The City Club of San Francisco
155 Sansome, 9th floor
San Francisco, CA 94104
(415) 362-2480

Details

This is part of a multi-city book launch tour of WIN! The Hispanic Market: Strategies for Business Growth. This event centers on a panel discussion and networking opportunities with top leaders in the Bay Area Hispanic community, business organizations, Fortune 500 board of directors, policy makers, academics, and Hispanic marketing and advertising trade organizations.

ThemeThe Hispanic Market from a Boardroom Perspective

In the Wall Street Summit of 2010, global CEO Solomon “Sol” Trujillo gave a powerful, landmark speech titled “Follow The Money,” which put the $1.1 trillion dollar U.S. Hispanic market into a global perspective.

“If the U.S. Hispanic market were a country, it would soon be the 11th largest economy in the world,” Trujillo said. This not only puts the Hispanic market in the same category as BrazilRussiaIndia, and China. In other words, the Hispanic market is “A Domestic Emerging Economy!” However, American organizations are either blind to this fact, shy or struggling to invest in this growing and potent market segment. Why?

The purpose of the San Francisco book launch for WIN! The Hispanic Market: Strategies for Business Growth is to ask and address these questions to engage a powerful leadership audience from many cross-segments in society corporations, investors, banking, media, government, politicians, etc. to become more active, to engage, to propose ideas …

Agenda

5:30 – 5:45 PM Opening and Welcome Remarks
Dr. Sandra Hernández, CEO, San Francisco Foundation
Ms. Patricia Benner, Executive Director, Morgan Stanley
Hon. Aida Alvarez, Chair, Latino Community Foundation
5:30 – 6:30 PM Panel Discussion
Isabel Valdés, Principal, IV Consulting
Marie Quintana, President, Quintana Group
Former SVP, Multicultural Sales. PepsiCo (panelist)
Carlos E. Garcia, Senior Vice President, GfK (panelist)
Derene Allen, Principal, Santiago Solutions Group (panelist)
Q/A

 

 

Hispanic Federation - Taking Hispanic causes to heart

New York’s Hispanic Federation, WIN! The Hispanic Market book launch, September 27

Location

The Hispanic Federation (host)
55 Exchange Place (Floor 5)
New York, NY 10005

Details

This is part of a multi-city book launch tour of WIN! The Hispanic Market: Strategies for Business Growth. This event centers on a panel discussion and networking opportunities with top leaders in the New York Hispanic community, business organizations, Fortune 500 board of directors, policy makers, academics, and Hispanic marketing and advertising trade organizations.

Speakers include:

– Isabel Valdes (speaker and moderator)
– Jorge Silva-Puras, SBA Regional Administrator – NY, NJ, PR and USVI
– Monika Mantilla, CEO of Altura Capital
– Javier Farfan, Senior Director of Cultural Branding at PepsiCo (invited)
– Carlos Santiago, CEO of Santiago Solutions Group
– Lucia Ballas-Traynor, Co-founder of Café Mom

WIN! The Hispanic Market: Strategies for Business Growth provides a comprehensive framework, central to business growth and long-term success in Hispanic marketing—from boardroom representation to shopper marketing, right-sizing the business opportunity, social, traditional and on-line media, and everything in between. This new book shows the way for companies and organizations that want to experience steady growth from their Hispanic market investment opportunity.

more information

 

 

20th Annual HACR Symposium, HACR

Hispanic Retail 360 Summit, WIN! The Hispanic Market, August 15-16

Location

JW Marriott Los Angeles at L.A. LIVE – Los Angeles, California.

Details

Hispanic Retail 360 Summit is the premier cross-channel event that focuses on retailing to the growing Latino market. The conference and exposition is aimed at helping retailers maximize their business with the growing Hispanic market in the U.S. While the Hispanic consumer market represents a significant growth opportunity for both retailers and suppliers, it is also one of the most complex markets for researchers, marketers, buyers and sales professionals to understand. Hispanic Retail 360 is the only conference designed to help retailers target, segment, and execute merchandising and marketing plans effectively to Latino shoppers.

  • GENERAL SESSION 6
    Diamond Ballroom
    Win the Hispanic Market – Recipes for Success, From C-Suite to Retail
    Isabel Valdes, Author, President, Isabel Valdes Consulting

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[hispanic] market weekly

HispanicMarketWeekly Webinar, 
WIN! The Hispanic Market, July 19

To Register: https://www4.gotomeeting.com/register/862128735

Details

Hispanic Market Weekly is the leading authority on news and events moving the Hispanic market. No other information source has Hispanic Market Weekly’s unparalleled expertise and the power of the Internet to bring its readers in-depth coverage of the people, companies and trends that influence the U.S. Latino market.

Join Hispanic Market Weekly for an exclusive one-hour webinar with award-winning, multicultural expert and pioneer of the In-Culture Marketing methodology, Isabel Valdés, and several contributors from her newest book, WIN! The Hispanic Market: Strategies for Business Growth.

Confirmed speakers:

Keynote speaker, Ms. Isabel Valdés, Principal and Founder of Isabel Valdés Consulting; Mr. Carlos Santiago, President of Santiago Solutions Group, Mr. Donald Longo, President of Stagnito Media, and Mr. Michael Klein, Managing Partner of The Latinum Network.
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20th Annual HACR Symposium, HACR

NGLC, Media, Marketing and Entertainment Conference,WIN! The Hispanic Market book launch, Los Angeles, June 5

Location

SLS Beverly Hills Hotel
465 S. La Cienega Boulevard
Los Angeles CA, 90048

Details

The New Generation Latino Consortium, (NGLC) the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting a new and exciting west coast installment of the industry-leading ‘NGLC Media, Marketing & Entertainment Conference.’
more information

 

 

20th Annual HACR Symposium, HACR

HACR’s WIN! The Hispanic Market book kick-off launch, NCLR’s Raul Yzaguirre Building, Wash. D.C., May 26

Location

NCLR’s Raul Yzaguirre Building
1126 16th Street, NW, First Floor Conference Room
Washington, DC 20036

Details

This is part of a multi-city book tour of WIN! The Hispanic Market: Strategies for Business Growth. This event centers on book signing and networking opportunities with top leaders in the Hispanic community, business organizations, Fortune 500 board of directors, policy makers, academics, and Hispanic marketing and advertising trade organizations.

WIN! The Hispanic Market: Strategies for Business Growth provides a comprehensive framework, central to business growth and long-term success in Hispanic marketing—from boardroom representation to shopper marketing, right-sizing the business opportunity, social, traditional and on-line media, and everything in between. This new book shows the way for companies and organizations that want to experience steady growth from their Hispanic market investment opportunity.
more information

 

 

2012 Silicon Valley Latino Leadership Summit

The third annual Silicon Valley Latino Leadership Summit, Stanford University, May 19

Location

439 Lagunita Drive, Stanford, CA 943053

Details

The third annual Silicon Valley Latino Leadership Summit is presented by Es Tiempo, LLC., Hispanic-Net and Gracefully Global. SVLLS will bring together 250 leaders in business, government, education, and diverse industries throughout the United States, plus selected MBA students, for a one-day conference at the Stanford Faculty Club at Stanford University. Attendees will learn first hand from successful entrepreneurs, executives and political leaders to know what it takes to succeed in today’s economy. The summit is designed to inspire and suggest innovative changes needed for future Latino generations to succeed. Isabel Valdés will be presenting her new book: WIN! The Hispanic Market: Strategies for Business Growth.
more information

 

 

20th Annual HACR Symposium, HACR

The Annual HACR Symposium: The Power of Hispanic Inclusion, Wash. D.C., April 16-17

Location

Fairmont Hotel, Chicago, Illinois

Details

The Annual HACR Symposium: The Power of Hispanic InclusionTM brings together some of the nation’s most influential Hispanic leaders, government officials and corporate executives to discuss and identify effective strategies and models for achieving greater inclusion and participation in the areas of employment, procurement, philanthropy and governance.

  • Business sessions include thought-provoking discussions, focusing on HACR’s four pillars of corporate responsibility: employment, procurement, philanthropy and governance
  • The HACR Annual Symposium attracts individuals from throughout the country, representing a variety of interests with the common goal of advancing the inclusion of Hispanics in Corporate America at levels commensurate with their economic contributions
  • Participating HACR corporate member companies provide keen insight and best practices for increased Hispanic representation in U.S. corporations

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Multicultural Marketing Summit 2012, The World Research Group (WRG)

World Research Group, Multicultural Marketing Summit, San Francisco, March 26-27

Location

Sheraton Fisherman’s Wharf Hotel, San Francisco, CA

Details

Guest Speaker Isabel Valdés
Marketing professionals continue to be challenged by the diverse and multicultural U.S. consumer landscape. Understanding distinct demographic segments has never been so challenging . Today, marketers are much more aware of the significant opportunity that the varying demographic groups present and realize that they can no longer afford to neglect the combined buying power of various cultural groups. So, to appeal to these highly lucrative and diverse audiences, many marketers are abandoning traditional mass-marketing practices in favor of tightly-focused, multicultural marketing efforts. Join our Multicultural Marketing Summit and benefit from in-depth market analysis, practical case-studies and interactive panel discussions, featuring experienced and highly knowledgeable marketing experts!
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2011

 

Silicon Valley Latino Leadership Summit, Stanford University, May 14

Location

Stanford University Faculty Club

Presentation

10:30 Morning Plenary – Paving the Scholarship Road for our Future Latino Leaders: Lessons from Educators and Scholarship Experts

 

 

Hispanic Retail 360 Summit – 2011, August 20

Location

La Jolla, CA.

Details

Special Guest Isabel Valdés
Isabel Valdés, a leader in cultural marketing, published author and public speaker, will introduce Vicente Fox, President of Mexico, 2000-2006, before his keynote address on Thursday, August 11. Valdés is recognized as the founder of the In-culture marketing approach. For more than 20 years, she has consulted with corporations in the U.S. and abroad. Presently she heads Isabel Valdés Consulting, a boutique marketing consulting firm that advises corporations on a broad range of cultural and business-related issues. Valdés is a member of PepsiCo/Frito-Lay’s Latino Advisory Board. She has received numerous honors and awards, including being selected by Fortune Small Business in 2001, as a “Woman Entrepreneur Star,” and Business Woman of the Year by the New York Hispanic Chambers of Commerce in 1995.
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2010

8th Annual HACR Symposium, Washington D.C., May 18

Location

The Ritz Carlton; 600 Stockton Street
San Francisco; CA

Details

Panel Participant “The Power of Hispanic Inclusion”
DATE: Tuesday May 18th
TIME: 10.45 am to 12:00 Noon
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Latina Style Business Series, San Francisco, May 13

Location

Grand Hyatt Hotel,
345 Stockton Street, San Francisco; CA 94108

Details

Event Co-Chair with Aida Alvarez and Workshop Speaker
“Lessons Learned: Latina Entrepreneur’s Financial Survival Guide”
TIME: 11:55 am to 12.30 pm
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