Latino Community Foundation, WIN! The Hispanic Market book launch,San Francisco, November 1

The City Club of San Francisco
155 Sansome, 9th floor
San Francisco, CA 94104
(415) 362-2480

This is part of a multi-city book launch tour of WIN! The Hispanic Market: Strategies for Business Growth. This event centers on a panel discussion and networking opportunities with top leaders in the Bay Area Hispanic community, business organizations, Fortune 500 board of directors, policy makers, academics, and Hispanic marketing and advertising trade organizations.


The Hispanic Market from a Boardroom Perspective

In the Wall Street Summit of 2010, global CEO Solomon “Sol” Trujillo gave a powerful, landmark speech titled “Follow The Money,” which put the $1.1 trillion dollar U.S. Hispanic market into a global perspective.

“If the U.S. Hispanic market were a country, it would soon be the 11th largest economy in the world,” Trujillo said. This not only puts the Hispanic market in the same category as BrazilRussiaIndia, and China. In other words, the Hispanic market is “A Domestic Emerging Economy!” However, American organizations are either blind to this fact, shy or struggling to invest in this growing and potent market segment. Why?

The purpose of the San Francisco book launch for WIN! The Hispanic Market: Strategies for Business Growth is to ask and address these questions to engage a powerful leadership audience from many cross-segments in society corporations, investors, banking, media, government, politicians, etc. to become more active, to engage, to propose ideas …


5:30 – 5:45 PM  Opening and Welcome Remarks Dr. Sandra Hernández, CEO, San Francisco Foundation
Ms. Patricia Benner, Executive Director, Morgan Stanley
Hon. Aida Alvarez, Chair, Latino Community Foundation
5:30 – 6:30 PM Panel Discussion Isabel Valdés, Principal, IV Consulting
Marie Quintana, President, Quintana Group (panelist)
Former SVP, Multicultural Sales. PepsiCo
Carlos E. Garcia, Senior Vice President, GfK (panelist)
Derene Allen, Principal, Santiago Solutions Group (panelist)