Isabel Valdes Consulting, (IVC,) is a strategic ideation, marketing and marketing research consultancy that utilizes state of the art methodologies to effectively reach diverse market audiences.
Lead by Isabel Valdés who pioneered the development of In-Culture Marketing™ and Marketing for Share of Heart,™ both gold standards in global and multi-cultural marketing .
For 15 years, Isabel Valdés was the CEO of Hispanic Market Connections, Inc., (HMC) an award-winning national marketing research and consulting company founded in 1985, which was later sold to a publicly traded company in 1998.
Today, she heads IVC, works with senior executives of non-for-profit organizations and corporations to drive growth and/or ROI. Client list includes Fortune 100 and 1000 companies and well as government and small businesses across business categories and non-for-profit agencies.
IVC brings over 40 years of hands-on Hispanic consumer and business insights to successfully target the fast changing market place and philanthropic community with sound financial goals and viability.
IVC offers a unique vision to solve challenges, thinking out-of-the-box, to elicit extraordinary strategic planning, and ideation, translating clients’
vision into reality with superior growth and ROI potential.
IVC has access to a wide network of top marketing professionals and resources to bring on- board when required.